Your sellers don't hire a firm to advertise their property, another to man the inspection dates, yet another to set up the auction site, and then ask you to manage sale day. They expect your auction firm to coordinate everything from contract to closing.
Why should it be any different for you?
The pages of auctioneer association publications are brimming with reputable vendors who can handle one or several aspects of the auction advertising process. BiPlane Productions offers over 20 service products related to auction marketing campaigns, company promotion & public relations, and continuing education.
View sample direct mail pieces here.
Auction Marketing
Direct mail design, printing & mailing (mailing list acquisition, too); camera-ready ad design & placement; web publishing; press release writing & submission; radio & television commercial copy; full-color sign design & fulfillment; and advertising expense reports
Company Promotion & Public Relations
Logos & stationery; sales/promotional brochures; proposal design; auction summaries; email blast systems; web site design& hosting; photography; trade show displays, Powerpoint™ presentations, Christmas cards; newsletters; tee shirt design; indoor/outdoor banners; and bidder cards
Continuing Education
Auction school classes, association seminars, C.E. sessions, staff training, and per diem consulting