Whether you're an auction school director looking to bolster this area of your curricula or an auction company owner wanting to learn how to get the most bang for your advertising buck, you'll want to schedule one or several of Ryan's seminars.

Ryan's conceptual approach and industry experience combine for practical advice on improving auction marketing collateral in a rapidly-changing, visually-driven world. Ryan's experience in front of the class room and consulting with industry giants has crafted helpful handouts and articulate presentations.

The NAA's Education Coordinator, Lois Zielinski says: "You are an amazing presenter – you have so much information that is so relevant to our members.  They just ate up everything you said."

90/120-minute Seminars

Adapting to the American Buying Culture
Six trends that affect the way you conduct your business and your marketing, plus tips for how to adapt to those.

Advertising on the Bidder's Terms
Reaching your target market, appealing to their interests, catering to their viewing habits, and communicating well with intentional use of elements

30-minute Seminars

Emerging Marketing Media
Introduce yourself to descriptions and applications of new technologies that can build your brand and improve your advertising's effectiveness.

Blogging Bootcamp
Discover the reasons and benefits of commercial blogging, as well as the four elements of a successful blog.  Walk through the main types of blogs to determine which style is appropriate for your business and/or personal brand.

Online Social Branding
Learn how to use Facebook, Twitter, LinkedIn, etc. to build your company brand in a relevant way.

Subscription Marketing
Build an email marketing program that gets results by implementing golden-rule email practices and broader segmentation.

Online Listing Sites
Walk through the online search process from the searcher's perspective.  By doing so, you'll see ways to improve your auction's findability for qualified bidders.

Topics Available for Seminar Development

Advertising Organization
biplane productions participates in over 250 advertising campaigns annually.  Learn how to organize your advertising for easier tracking and efficiency.

Balancing the Advertising Budget
Gather tips for saving money or at least getting more bang for the same advertising buck.

Powerful Proposals & Business Writing
Suggested look, focus, content, and presentation of proposals; photography tips; concepts of precise, active, confidant language

Press Release Writing
Get insight from a trained and published writer on how to make the story of your auction more appealing to media.

Upgrades and Awards
Take home tips on how to make your pieces award-worthy--and more importantly, more appealing to the buying public.

Speaker evaluations and referrals from past presentation are available upon request.